The Loss of Identity in Luxury Automakers. From some time on I see some Brands, specifically Luxury Auto Makers, [Bentley, Rolls-Royce, Aston Martin, Porsche, Jaguar and also Harley Davidson] Suffering from loss of identity, and also Massification. Expert's will say...

Portugal: Digital Market Analysis.   Although 19% of Portuguese companies market online, which is higher than the EU average, in 2013, Online Retail Sales in Portugal accounted for 1.4% of total retail sales, which reveals a very low conversion rate when compared...

3 Ways of Optimizing Display Ads. Discover 3 Ways of Optimizing your Display Ads. Display Adds were born as a great way to advertise in the digital world, exposing the user to advertising in this environment, that is, another channel where the customer is in contact...

Programmatic Display Ads: The Black Side. Programmatic Display Ads comes as a miracle in optimizing the costs of digital communication and streamlining the entire process of running and maintaining it, promising impressions to the target audience that the marketer...

Maximizing Advertisement Conversions  "In order to Maximizing Advertisement conversions we must follow and embrace our customers." The Consumer, today, has many options and opportunities to choose. Anyone who fails to capitalize on exposure opportunities to customers...