João R Freitas
The Winter is Coming: The Next Global Recession

The Winter is Coming: The Next Global Recession

The Human being is a fascinating creature, only 10 years have passed since the collapse of the Lehman Brothers and with it, a significant portion of “wealth” of the western economies.
The Central Bank policies of printing money through quantitative easing halted the sinking of the ship, but the damage was still there, it was only a short relief with serious consequences.

The Loss of Identity in Luxury Automakers.

The Loss of Identity in Luxury Automakers.

The Loss of Identity in Luxury Automakers. From some time on I see some Brands, specifically Luxury Auto Makers, [Bentley, Rolls-Royce, Aston Martin, Porsche, Jaguar and also Harley Davidson] Suffering from loss of identity, and also Massification. Expert's will say...

Excellence: The Only Way 

Excellence: The Only Way 

Excellence: The Only Way Excellence is the ONLY way to the success of individuals, companies and, consequently, the country. But what is excellence? Excellence is, in a broad sense, the best possible condition of something, ranging from the simplest to the most...

Portugal: Digital Market Analysis

Portugal: Digital Market Analysis

Portugal: Digital Market Analysis.   Although 19% of Portuguese companies market online, which is higher than the EU average, in 2013, Online Retail Sales in Portugal accounted for 1.4% of total retail sales, which reveals a very low conversion rate when compared...

Optimizing Display Ads.

Optimizing Display Ads.

3 Ways of Optimizing Display Ads. Discover 3 Ways of Optimizing your Display Ads. Display Adds were born as a great way to advertise in the digital world, exposing the user to advertising in this environment, that is, another channel where the customer is in contact...

Programmatic Display Ads: The Black Side

Programmatic Display Ads: The Black Side

Programmatic Display Ads: The Black Side. Programmatic Display Ads comes as a miracle in optimizing the costs of digital communication and streamlining the entire process of running and maintaining it, promising impressions to the target audience that the marketer...

Maximizing Advertisement Conversions

Maximizing Advertisement Conversions

Maximizing Advertisement Conversions  "In order to Maximizing Advertisement conversions we must follow and embrace our customers." The Consumer, today, has many options and opportunities to choose. Anyone who fails to capitalize on exposure opportunities to customers...